Why Does Your Website or Mobile App Need a Nice Design?

Having a good design for your website or mobile app is really important. It’s like the friendly face that welcomes and helps people when they use it. A well-designed website or app not only looks good but also makes users feel positive, professional, and trustworthy.

There are a lot of people using the internet, over 5 billion! Many of them use websites and apps every day. In February 2023, there were 1.13 billion websites, but most of them, 82%, were not active. Currently, there are around 200 million active websites. The number of users and websites keeps growing.

A new website is created every 3 seconds. About 73% of businesses worldwide have their own website by 2023. The design of a website is super important because 94% of users decide if they like it or not based on how it looks. So, it’s really necessary to make sure your website looks great because if it doesn’t, 88% of users won’t come back.

The first thing people notice is the design when they visit a website. Good design not only attracts users in the beginning but also keeps them interested for a long time.

Why UI/UX Design Matters for User Engagement?

Creating a good UI/UX design is really important for websites and mobile apps. It directly affects how users feel, how much they use the product, how happy they are, and how likely they are to do what the website or app wants them to do. Here are some facts that show how important it is to have a design that people like when it comes to digital products.

1. The worldwide market for UI design was about $1.6 billion in 2021 and is expected to grow to over $3.693 billion by 2028. That’s a growth rate of about 15.01% every year. The global market for UX design was worth $6,120.44 million in 2021 and is predicted to reach $20,058 million by 2028, with a growth rate of about 16.24%.
2. Almost 94% of people think that a website shows how good a brand is. In other words, people judge a brand by how its website looks. So, if your website looks good and is easy to use, it can really help your business.
3. According to 94% of users, easy navigation is super important. And 83% of users say that having a website that looks good and is up-to-date is also really important for them to be happy with the website.
4. A study found that a well-designed UI can make people do what the website or app wants them to do about 200% more often. And if the user experience is smooth, it can make an even bigger increase – up to 400%!
5. Gartner, a research company, found that for 58% of people, the things they see and do online don’t really affect their decisions when they’re deciding to buy something.
6. Studies show that only 68% of people aged 18-29 feel comfortable using digital devices for online activities.

Good User Experience Leads to More Sales

When people have a good time using your website or app, they’re more likely to do the things you want them to do, like buy something, ask questions, book services, or fill out a contact form.

There’s proof that investing money in making the user experience better pays off. For every $1 spent on making the user experience good, you can make around $100 in return. Companies that create software usually use about 20% of their total budget to make sure the user experience is good. And, did you know that 74% of people might come back to a website if it’s easy to use on their phones?

Here’s something interesting: 90% of people with smartphones say they’ll keep shopping on a website if they like how it feels to use it.

Why Website and App Speed Matters

In the online world where many websites and apps compete, having a fast-loading one gives you an advantage. People prefer using platforms that work quickly and smoothly rather than ones that are slow.

Some facts about this:

• If a webpage takes just one second longer to load, 11% fewer people will look at it.
• A one-second delay in loading can make customers 16% less happy and decrease how often they buy things by 7%.
• When a website or app is slow to load, more people leave without doing anything on the page. But if it’s fast, more people will check it out. Studies about user experience (UX) design prove this.

Here are some important numbers:

• Slow websites or apps can make a business lose about $2.6 billion in a year.
• More than 88.5% of people leave a site if it takes too long to load.
• If a mobile site takes more than 3 seconds to load, 53% of visitors will probably leave.
• About half of digital users expect their favorite websites to load within 2 seconds.

Having a fast website or app is good for users. When people can get to your site quickly, they’re more likely to stick around, explore, and enjoy your content. But if your pages are slow, users might get frustrated and leave more often.

Global User Preferences in UI/UX Design

People around the world like different things when it comes to how websites and apps look and work. But there are some common things that make users happy when they use a website or app. Let’s talk about a few important things.

Simple and Minimal Design is Popular:

Many people like websites and apps that are simple and not too busy. Studies show that more than 75% of older users (Baby Boomers) like straightforward designs. Also, 78% of younger users (Millennials) prefer designs that are minimalistic. When designers make things simple, it helps users understand and use the website or app easily.

Designing for Mobile Devices is Important:

More than half (55%) of people use the internet on their smartphones and tablets. So, it’s really important for websites and apps to work well on these devices. People spend a lot of time on their phones, about 5 hours a day. Nearly half (45%) of them like content that fits well on screens of all sizes.

Creating Good Content Matters:

The words and pictures on a website or app are important. Around 34.6% of users look for content that is organized well. If they can’t find what they’re looking for, they might leave. Also, more than half (54%) of users expect websites to show them personalized content based on what they like. And many users (70%) enjoy a bit of humor in the design and content.

Responsive Design is Crucial:

Many people use different screens like computers, tablets, and phones. Almost everyone (90%) uses more than one screen. If a website or app doesn’t work well on all screens, users might leave. A study found that 73.1% of designers think visitors leave a website because it’s not responsive. Over half (53.8%) of designers would redesign a website if it doesn’t work well on different screen sizes. In 2022, mobile devices made up more than half (59.16%) of website traffic worldwide.

In conclusion, making designs that work on different screens and creating simple, easy-to-use content is really important for websites and apps to grow and be successful.

Making Websites and Apps Easy to Use

When we talk about design usability, we mean how easy it is for people to use websites and apps. About 60% of people who use digital stuff think that how easy it is to use is one of the most important things. There are other important things too, like being able to search for things easily, having options to filter stuff, being able to leave reviews, and making sure things load quickly.

Testing to Make Things Better

Testing is like checking to see if a website, app, or product is easy for people to use. It helps find things that might make people frustrated or confused. This kind of testing is called UX testing. When designers and developers do this testing, they can figure out how to make the digital thing better.

The goal is to make it easier for people to find their way around, make the layout better, and make sure people can do what they want to do easily. Surprisingly, only 55% of businesses do this kind of testing. That means a lot of businesses are missing out on making things better for their users.

How Cizo Technology Stands Out in UI/UX Design

Cizo Technology is really good at coming up with new ideas and staying updated with the latest design and technology trends. Our designers don’t just make things; they’re like dreamers who always have fresh and creative viewpoints for each project. They’re great at making interfaces that are easy for users to understand and use, making the whole experience better.

When we design interfaces, we pay close attention to how users act, what they like, and what they need. Then, we create designs that grab the attention of visitors and keep them interested. We make sure everything looks and feels the same across all parts of the project, which helps make your brand and user experience strong. If you go with Cizo Technology, you’re not just getting a design company; you’re getting a team that’s committed to making your vision a reality.