CIZO | Fit2Flaunt

FIT2FLAUNT

Country: USA Year: 2020

Industries : Entertainment, Fitness

Service Provided : UUX/UI Research, Development, Support

30K+

Users

70K+ USD

Revenues generated

15k+

Polls sold out

By developing client boosted her sales by 30% as well as user can also now learn pole dancing at their ease

From Client

Our client, an enterprising single woman entrepreneur from Miami, USA, has established a niche business selling dancing poles online. Her venture not only caters to the sales of these poles but also extends to educating customers on pole dancing techniques and exercises.

The primary aim of this project is to develop a dynamic and interactive mobile application for both iOS and Android platforms. This app is envisioned as a holistic platform where customers can purchase dancing poles, access instructional content, and engage in a community forum. The client's goal is to transition from using YouTube for instructional videos to a dedicated app that offers a more integrated and personalised experience.

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Goals & Objectives

E-Commerce Integration: The application must include an e-commerce platform, allowing customers to browse and purchase dancing poles and related products seamlessly.

Content Upload and Management: A key feature of the app will be its capability to host instructional lessons and videos. The client needs an efficient system to upload, manage, and update these lessons regularly.

Interactive Learning Experience: The app should provide an engaging and interactive learning experience for users. This includes high-quality video playback, easy navigation through lessons, and the ability to track learning progress.

Community Forum: To foster a sense of community and support, the app needs to incorporate a forum where customers and trainers can exchange ideas, share experiences, and offer advice. This platform should be moderated and user-friendly, encouraging active participation.

User-Friendly Interface: Given the diverse user base, the app’s design must be intuitive and accessible, catering to both tech-savvy individuals and those less familiar with digital platforms.

Quality Control and Feedback: The app should include features for quality assurance and customer feedback. This will ensure the instructional content meets high standards and the e-commerce aspect provides a satisfactory user experience.

Solution Provided by Our Team for the Pole Dancing Educational App

In response to our Miami-based client’s innovative concept, our team crafted a comprehensive mobile app solution, integrating e-commerce, video streaming, and community engagement. This solution is tailored to empower her business of selling dancing poles and providing pole dancing lessons.
1. User Persona Analysis and Design:
End User Persona Collection: We initiated the project with an in-depth analysis of the end-user persona, focusing on potential customers' preferences, especially considering the female audience.
UX Stories and Wireframes: Based on these insights, we created compelling User Experience (UX) stories, leading to the development of intuitive wireframes. Our design approach prioritized ease of use and women-friendly interfaces, ensuring accessibility for all users.
2. Mobile Application Design:
We developed a user-friendly mobile application design, emphasizing simplicity, elegance, and responsiveness. The app caters to a wide range of users, with a particular focus on creating a welcoming environment for women.
3. Technology Stack Selection:
To optimize both cost and development time, we chose a hybrid technology stack. This approach enabled us to build a cross-platform application that provides a consistent experience across iOS and Android devices.
4. Video Streaming Optimization:
Our research led us to implement a video streaming solution that functions efficiently even on low internet bandwidth, ensuring users can access content without interruption.
5. AWS Services Integration for Video and Data Management:
AWS for Storage and Processing: We utilized Amazon Web Services (AWS) for secure storage and efficient processing of videos. This integration provides scalability and reliability for managing large volumes of data.
Content Delivery Network (CDN): We leveraged AWS’s CDN to deliver videos swiftly to end users, enhancing the viewing experience by reducing load times.
6. E-Commerce Integration:
We integrated WooCommerce as the e-commerce platform. This choice allowed us to create a cohesive experience between the client’s website and the mobile application, facilitated by WooCommerce's versatile APIs.
7. Efficient Video Delivery:
AWS Architecture for Video Distribution: Utilizing AWS’s robust architecture, we ensured the efficient delivery of high-quality video content to users.
8. Continuous Integration and Deployment:
Our deployment strategy involved using AWS for Continuous Integration and Continuous Deployment, streamlining the process of updating and maintaining the app on the App Store and Play Store.

Conclusion: The solution provided by our team comprehensively addresses the unique needs of our client’s business. By combining a user-centered design, optimized video streaming, and an integrated e-commerce platform, we have created an innovative application that not only facilitates learning and product purchasing but also fosters a vibrant community of pole dancing enthusiasts.